Most AU & NZ ecom stores waste 40–60% of ad spend on the wrong structure, wrong audiences, and idle email lists. We rebuild your paid and email channels around a single system one that's built specifically for product-based stores, not service businesses.
AU & NZ Focused
Ecommerce Only
ROAS-First Approach
These are the five revenue leaks we find in almost every store we audit. Most owners don't know these exist until we show them the data.
There are three types of help available to ecom store owners. Here's what they actually look like in practice and why the difference matters for your ROAS.
A generalist agency manages law firms, restaurants, SaaS startups, and your Shopify store using the same playbook. They don't understand product catalogues, Shopping feeds, or the difference between a lead-gen funnel and an ecom conversion funnel.
A good Meta freelancer runs your ads. But your Google Shopping is untouched, your email is empty, and nobody is looking at attribution. Channels that don't talk to each other produce ROAS that looks good in isolation and disappoints at the bank.
We work with product-based online stores only. Every process, every structure, every channel we manage has been built around ecom conversion not adapted from a service business template.
One strategy, all industries
Vanity metric reporting
Junior staff on small accounts
Email an afterthought
Campaign setup takes 4–6 weeks
One channel at a time
No attribution across channels
Capacity disappears when you scale
Email, SEO, Shopping left untouched
No proactive budget reallocation
Ecom-only, AU & NZ-only
Revenue, ROAS, CPA every week
Senior-led from day one
Codeon email flows live in week one
Campaigns ready in 7–10 days
Most agencies start building campaigns immediately. We don't. Before we spend a dollar of your budget, we find out exactly where your revenue is leaking then we build a system designed to stop it. Here's the three-phase approach we run on every account.
Every account we take on starts with a full revenue audit not a discovery call, not a proposal template. We go inside your ad accounts, email platform, GA4, and Merchant Centre and map exactly where money is being wasted or left on the table. Most stores we audit have 30–50% of their spend generating near-zero returns. We document this before we touch a single campaign.
Most clients tell us the audit alone changes how they think about their ad spend. You get a written breakdown of every finding before we ask you to commit to anything.
We don't launch all channels at once. We sequence them by speed-to-revenue. Email flows go live first because they generate revenue from your existing subscribers with zero additional ad spend. Once flows are generating, we build and launch paid channels structured specifically for product catalogues not adapted from a lead-gen template.
From your first call to campaigns live: 7–10 business days. Not 6 weeks. Not "we'll get back to you with a proposal." Ten days.
Once live, we run a weekly optimisation loop not a monthly review, not a quarterly report. Every seven days, budget is reallocated based on actual ROAS data, creative is rotated based on performance, and audiences are refined based on purchase signals. You receive a written report every week with one clear focus: what your money returned and what we're doing next.
This loop is what separates months two and three from month one. The stores that scale are the ones that compound weekly wins not the ones that set-and-forget.
Every channel is built specifically around ecommerce revenue for product discovery, purchase intent, and repeat buying. Not adapted from a service business template.
Prospecting, retargeting, and dynamic catalogue ads managed end to end. We write the creative briefs, build the audiences, structure the budget, and optimise daily. Structured specifically for product-based stores.
Facebook · Instagram · ReelsProduct feed audit, title and attribute optimisation, Performance Max campaign build, and Shopping ad structure. If your products aren't showing on page one, you're losing active buyers to competitors right now.
Google Ads · Merchant CentreCodeon's integrated email system goes live in week one: abandoned cart, post-purchase upsell, browse abandonment, welcome series, win-back, and VIP sequences. Revenue from your existing list zero additional ad spend required.
Codeon Mail · SMS · AutomationCategory page optimisation, product schema markup, technical fixes, internal linking, and content targeting buyer-intent keywords in the AU and NZ market specifically.
Shopify · WooCommerce · BigCommerceGA4 setup and audit, cross-channel attribution configuration, and weekly revenue reports showing ROAS per channel, CPA trends, and clear next actions. No vanity metrics. No guessing.
GA4 · Northbeam · Triple WhaleA Shopify homewares store in Auckland. These are the actual numbers from their first 90 days.
A tight four-step process. Not ten weeks of onboarding. Not three rounds of approvals. Ten business days.
A focused 30-minute call to understand your store, current setup, and revenue targets. No pitch. No fluff. We only move forward if there's a clear fit and we'll tell you honestly if there isn't.
We audit your ad accounts, email platform, and attribution before building anything. You receive a written breakdown of what we find including what it's costing you before you commit.
Email flows live first. Then paid channels, Shopping, and tracking all ready within 7–10 business days. You review and approve creative and copy before anything is published.
Budget reallocation, creative testing, and audience refinement every week. A written revenue report sent weekly. Full channel strategy reviewed and updated every 30 days.
We work exclusively with product-based online stores in AU and NZ. If you're already selling and want a team that manages your paid and email channels with full accountability and weekly reporting read on.
Book a Strategy Call →"Before Codeon, our Meta ads were running at 1.8x ROAS. Three months later, we're at 5.2x and have cut our cost per purchase by 40%. The weekly reporting alone changed how we make budget decisions I actually understand what's happening now."
"Our email list had 8,000 subscribers generating nothing. Codeon set up our email flows in the first week and we made $11,000 from abandoned cart recovery alone in month one. Zero ad spend. It was money we didn't know we had."
"Google Shopping was something we'd never set up properly. Six weeks after Codeon fixed the feed and built the PMax campaigns, Google became our second-highest revenue channel ahead of everything except Meta. Wish we'd done this two years ago."
Fixed monthly management fee. Ad spend goes directly to the platform not through us. No percentage-of-spend fees.
*All pricing listed in AUD / NZD (excl. GST). Ad spend is paid directly to the platform not through Codeon. No percentage-of-spend fees.
Book a 30-minute strategy call. We look at your current setup, run through the biggest revenue gaps, and tell you exactly what we'd do. No slide decks. No high-pressure close. Just a direct conversation about your store.