Codeon Digital: Ecommerce Marketing for AU & NZ Stores
Ecommerce-Only · AU & NZ Specialists

Your Ads Are Running.
Your Revenue Isn't.
We Fix That.

Most AU & NZ ecom stores waste 40–60% of ad spend on the wrong structure, wrong audiences, and idle email lists. We rebuild your paid and email channels around a single system one that's built specifically for product-based stores, not service businesses.

4.8x
Avg. Blended ROAS
+62%
Revenue Growth in 90 Days
10 Days
From Call to Campaigns Live
−26%
Avg. CPA After Restructure
AU NZ AU & NZ Focused
Ecommerce Ecommerce Only
ROAS ROAS-First Approach
picklepaddle.store · Store Performance Dashboard
Monthly Revenue
$84,210
+38% vs last month
Blended ROAS
4.7x
Up from 2.9x
Total Orders
1,248
+22% this week
Email Revenue
$18.4k
41% open rate
Meta
Meta Ads
$32,100 revenue · 5.2x ROAS
Live
Google
Google Shopping
$28,600 revenue · 4.1x ROAS
Live
Email
Email Flows
$18,400 revenue · zero ad spend
41% OR
Stores we have scaled in AU & NZ
Style CanopiesStyle Canopies
Car FanaticsCar Fanatics
Pickle PaddlePickle Paddle
Style CanopiesStyle Canopies
Car FanaticsCar Fanatics
Pickle PaddlePickle Paddle
Style CanopiesStyle Canopies
Car FanaticsCar Fanatics
Pickle PaddlePickle Paddle
Style CanopiesStyle Canopies
Car FanaticsCar Fanatics
Pickle PaddlePickle Paddle

Where AU & NZ Ecom Stores Are Losing Revenue Every Week

These are the five revenue leaks we find in almost every store we audit. Most owners don't know these exist until we show them the data.

  • Ad spend bleeding with no clear return
  • Wrong campaign structure for ecom
  • Email list sitting idle, making $0
  • Invisible on Google Shopping
  • No reliable attribution or reporting
What Changes When You Work With Codeon
All channels as one connected system
Ecom-specific campaign structure from day one
Email flows live in week one, zero ad spend
Google Shopping built to compete and rank
Weekly revenue reports, plain language

Most Agencies Run the Same Playbook
for Every Business. We Don't.

There are three types of help available to ecom store owners. Here's what they actually look like in practice and why the difference matters for your ROAS.

Generic Agency

Designed for every business which means optimised for none

A generalist agency manages law firms, restaurants, SaaS startups, and your Shopify store using the same playbook. They don't understand product catalogues, Shopping feeds, or the difference between a lead-gen funnel and an ecom conversion funnel.

  • Same campaign structure for services and products
  • Junior account managers, high client-to-staff ratios
  • No ecom-specific email or retention strategy
  • Reporting in vanity metrics, not revenue
Freelancer

One channel managed well. Three channels leaking revenue

A good Meta freelancer runs your ads. But your Google Shopping is untouched, your email is empty, and nobody is looking at attribution. Channels that don't talk to each other produce ROAS that looks good in isolation and disappoints at the bank.

  • Single-channel focus with no cross-channel view
  • No email or retention your biggest free revenue source
  • No system for scaling or budget reallocation
  • Disappears when workload increases
Codeon Digital

Built exclusively for AU & NZ ecommerce, from day one

We work with product-based online stores only. Every process, every structure, every channel we manage has been built around ecom conversion not adapted from a service business template.

  • Ecom-only clients no lead-gen, no service biz
  • All five channels managed as one connected system
  • Senior-led account management from week one
  • AU & NZ market expertise local consumer behaviour, local seasons
  • Weekly revenue reporting in plain language
Generic Agency

One strategy, all industries

Vanity metric reporting

Junior staff on small accounts

Email an afterthought

Campaign setup takes 4–6 weeks

Freelancer

One channel at a time

No attribution across channels

Capacity disappears when you scale

Email, SEO, Shopping left untouched

No proactive budget reallocation

Codeon Digital

Ecom-only, AU & NZ-only

Revenue, ROAS, CPA every week

Senior-led from day one

Codeon email flows live in week one

Campaigns ready in 7–10 days

The Codeon Revenue System

Most agencies start building campaigns immediately. We don't. Before we spend a dollar of your budget, we find out exactly where your revenue is leaking then we build a system designed to stop it. Here's the three-phase approach we run on every account.

01
Days 1–3
Phase 1 Revenue Audit

We Find the Leaks Before We Spend Anything

Every account we take on starts with a full revenue audit not a discovery call, not a proposal template. We go inside your ad accounts, email platform, GA4, and Merchant Centre and map exactly where money is being wasted or left on the table. Most stores we audit have 30–50% of their spend generating near-zero returns. We document this before we touch a single campaign.

🔍
Ad Account Structure Review We audit your Meta and Google accounts for campaign structure, audience overlaps, budget waste, and attribution errors. We document every finding.
📧
Email Revenue Mapping We identify which email flows are missing, which automations are underperforming, and calculate the estimated monthly revenue you're leaving unrealised.
📊
Attribution Audit We check GA4 configuration, cross-channel tracking integrity, and identify where your current reporting is inflating or missing actual conversion data.
💡

Most clients tell us the audit alone changes how they think about their ad spend. You get a written breakdown of every finding before we ask you to commit to anything.

02
Days 3–7
Phase 2 Channel Sequencing

Email Goes Live First. Then Paid Ads.

We don't launch all channels at once. We sequence them by speed-to-revenue. Email flows go live first because they generate revenue from your existing subscribers with zero additional ad spend. Once flows are generating, we build and launch paid channels structured specifically for product catalogues not adapted from a lead-gen template.

Week 1 Codeon Email Flows Built & Active Abandoned cart, browse abandonment, post-purchase upsell, win-back, and welcome series all built on Codeon's integrated email system and live before your first ad dollar is spent.
🎯
Week 1–2 Paid Ad Structure Rebuilt Meta catalogue campaigns, dynamic retargeting, and Google Shopping built from scratch using ecom-specific structures that your previous setup almost certainly wasn't using.
🛒
Week 2 Google Merchant Centre & PMax Launched Product feed audited and optimised, PMax campaigns structured to capture intent, and Shopping ads live to compete for buyers actively searching your category.
📅

From your first call to campaigns live: 7–10 business days. Not 6 weeks. Not "we'll get back to you with a proposal." Ten days.

03
Ongoing
Phase 3 Weekly Profit Loop

Budget Follows What's Working. Every Week.

Once live, we run a weekly optimisation loop not a monthly review, not a quarterly report. Every seven days, budget is reallocated based on actual ROAS data, creative is rotated based on performance, and audiences are refined based on purchase signals. You receive a written report every week with one clear focus: what your money returned and what we're doing next.

📈
Weekly Budget Reallocation Spend shifts automatically toward the channel and campaign generating the highest return that week. Nothing stays on autopilot longer than seven days.
🎨
Creative & Audience Testing New ad creative tested weekly against controls. Audience signals updated based on purchase data. Winning combinations scaled. Losers killed fast.
📋
Written Weekly Revenue Report Revenue per channel, ROAS, CPA, and email open rates. Sent every week. Written in plain language no jargon, no vanity metrics, no fluff.
🔁

This loop is what separates months two and three from month one. The stores that scale are the ones that compound weekly wins not the ones that set-and-forget.

Five Channels. One Coordinated System.

Every channel is built specifically around ecommerce revenue for product discovery, purchase intent, and repeat buying. Not adapted from a service business template.

Google Shopping

Google Shopping and PMax

Product feed audit, title and attribute optimisation, Performance Max campaign build, and Shopping ad structure. If your products aren't showing on page one, you're losing active buyers to competitors right now.

Google Ads · Merchant Centre
Email Flows

Email and SMS Flows

Codeon's integrated email system goes live in week one: abandoned cart, post-purchase upsell, browse abandonment, welcome series, win-back, and VIP sequences. Revenue from your existing list zero additional ad spend required.

Codeon Mail · SMS · Automation
SEO

Ecommerce SEO

Category page optimisation, product schema markup, technical fixes, internal linking, and content targeting buyer-intent keywords in the AU and NZ market specifically.

Shopify · WooCommerce · BigCommerce
Reports

Attribution and Reporting

GA4 setup and audit, cross-channel attribution configuration, and weekly revenue reports showing ROAS per channel, CPA trends, and clear next actions. No vanity metrics. No guessing.

GA4 · Northbeam · Triple Whale

Results Across Active AU and NZ Accounts

4.8x
Average Blended ROAS
+62%
Average Revenue Growth in 90 Days
31%
Revenue from Email at Zero Ad Spend
−26%
Average CPA Reduction Post Restructure

A Recent Account Breakdown

A Shopify homewares store in Auckland. These are the actual numbers from their first 90 days.

AU NZ
Every client is an AU or NZ store. We understand local seasonal patterns, AU/NZ consumer psychology, and what offer structures actually convert in these markets not what works in the US.
Case Study
Auckland Homewares Brand
Shopify · New Zealand · Home and Living
Monthly revenue before$28,400
Monthly revenue at 90 days$61,200
Meta Ads ROAS5.4x
Google Shopping ROAS4.8x
Email revenue (was $0 before)$14,800 per month
Ad spend movementDown 22% while revenue doubled
"We were spending $8k per month on ads and barely breaking even. Codeon restructured everything in the first month and now we are scaling profitably for the first time." Founder, Auckland Homewares Brand

From First Call to Campaigns Live in 10 Days

A tight four-step process. Not ten weeks of onboarding. Not three rounds of approvals. Ten business days.

01
Discovery Call

A focused 30-minute call to understand your store, current setup, and revenue targets. No pitch. No fluff. We only move forward if there's a clear fit and we'll tell you honestly if there isn't.

02
Revenue Audit

We audit your ad accounts, email platform, and attribution before building anything. You receive a written breakdown of what we find including what it's costing you before you commit.

03
Build and Launch

Email flows live first. Then paid channels, Shopping, and tracking all ready within 7–10 business days. You review and approve creative and copy before anything is published.

04
Weekly Profit Loop

Budget reallocation, creative testing, and audience refinement every week. A written revenue report sent weekly. Full channel strategy reviewed and updated every 30 days.

We Work With Ecommerce Stores That Are Serious About Scaling Profitably

We work exclusively with product-based online stores in AU and NZ. If you're already selling and want a team that manages your paid and email channels with full accountability and weekly reporting read on.

Book a Strategy Call →
You're running ads but can't track what's actually returning
Spend is going out but attribution is unclear, ROAS is inconsistent, and you don't know which channel to trust.
You have an email list generating little to no revenue
Subscribers exist but no flows are in place to convert, retain, or recover them. This is your fastest win.
You want Google Shopping to actually work
Your products aren't showing where buyers are actively searching, and competitors are taking placements you should own.
Not a fit if you haven't made your first sales yet
We work best with stores that have product-market fit and need a system to scale efficiently not validate the product.

What Store Owners Say

1.8x → 5.2x ROAS in 90 days
★★★★★

"Before Codeon, our Meta ads were running at 1.8x ROAS. Three months later, we're at 5.2x and have cut our cost per purchase by 40%. The weekly reporting alone changed how we make budget decisions I actually understand what's happening now."

Store Owner
Automotive Accessories · AU · $180k/mo revenue
$11k from email in month one
★★★★★

"Our email list had 8,000 subscribers generating nothing. Codeon set up our email flows in the first week and we made $11,000 from abandoned cart recovery alone in month one. Zero ad spend. It was money we didn't know we had."

Founder
Outdoor Lifestyle · NZ · Shopify
Google became 2nd revenue channel in 6 weeks
★★★★★

"Google Shopping was something we'd never set up properly. Six weeks after Codeon fixed the feed and built the PMax campaigns, Google became our second-highest revenue channel ahead of everything except Meta. Wish we'd done this two years ago."

Director
Homewares · NZ · WooCommerce

Straightforward Pricing. No Lock-In Contracts Disguised as Packages.

Fixed monthly management fee. Ad spend goes directly to the platform not through us. No percentage-of-spend fees.

Start
First Results Plan
For stores ready to run their first properly structured ecom ad campaign and email funnel.
Starting from
$800
Per Month (AUD · NZD excl. GST) + ad spend
Recommended ad spend$300–$800/mo
One-time setup fee$300
Min. commitment2 months
Book a Strategy Call
  • Meta Ads setup + management (1 campaign)
  • Codeon Email: abandoned cart + welcome flow
  • Monthly performance report (revenue + ROAS)
  • Landing page (1 page)
  • Google Shopping
  • Dynamic retargeting campaigns

*All pricing listed in AUD / NZD (excl. GST). Ad spend is paid directly to the platform not through Codeon. No percentage-of-spend fees.

Ready to Stop Guessing

and Start Scaling?

Book a 30-minute strategy call. We look at your current setup, run through the biggest revenue gaps, and tell you exactly what we'd do. No slide decks. No high-pressure close. Just a direct conversation about your store.

📍
139 Quay Street, Auckland CBD, NZ 1010